Oppo makes a comeback in the premium flagship smartphone segment in India with the launch of the Find X8 series. In an exclusive conversation with 91mobiles, Savio D’Souza, Head of Product Communications, Oppo India, discusses the brand’s strategy, the legacy of the Find X series and how the new flagship phone is set to redefine the premium smartphone experience. read on.
Oppo has made a comeback in the premium flagship smartphone segment in India after some time. why now?
OPPO India has consistently focused on the needs and requirements of Indian consumers. For example, our A and F series devices have addressed a clear need for durable handsets with long-lasting batteries and fast charging. Plus, the brand has been at the forefront of introducing premium-grade features, including proprietary camera algorithms like Hypertone Image Engine for better photography, as well as our own Trinity Engine with ROM Vitalization, RAM Vitalization, and CPU Vitalization for smoother Is included. Operating devices while determining the best balance between performance and power consumption. Earlier this year, Oppo also introduced Generative AI across its entire product range which is only available in premium handsets. In fact, by the end of 2024, Oppo is set to deliver 50 million AI-powered phones globally.
That said, Indian consumers are increasingly looking for top-of-the-line smartphones as these devices have become their primary gateway to communications, productivity, entertainment, content creation, payments and more. In fact, a May 2024 study by (IDC) Worldwide Quarterly Mobile Phone Tracker found that consumers in tier II and III cities are increasingly adopting premium smartphones due to rising incomes and the shift to 5G.
Driving innovations across OPPO’s smartphone portfolio, the Find Is. In our opinion, there is no better time than now for the Find X series to return to India as it is the need of the hour.
In short, how would you describe the legacy of the Find X series? And how does it fit in with the brand’s overall strategy?
The Find Each iteration brings features that define what a premium smartphone should be. For example, the Find X6 series introduced three main camera systems, including a periscope telephoto camera, the largest sensor ever seen in a smartphone telephoto lens at the time. With the Find Now, the Find Allows to create the thinnest and lightest flagship camera system. Capacities at 3x and 6x. The Find
It features a 5,910mAh silicon-carbon battery in the Pro model and a 5,630mAh battery in the Standard model, which beats traditional lithium-ion batteries by providing more power without increasing the weight.
Essentially, the Find It defines what Oppo as a brand can deliver when it pulls out all the stops in flagship phones that offer the best performance, design and user experience.
The Find X8 series is the first smartphone to feature the MediaTek Dimensity 9400 chipset. What benefits does it provide to end users?
Oppo has always prided itself on its battery technologies like SuperVOOC fast charging and Battery Health Engine that extends the life of smartphones, so it’s no surprise that the MediaTek Dimensity 9400 chipset with its power-efficient 3nm architecture powers the Find 8 Series which provides long lasting usage. time and stable performance without overheating.
Plus, this SoC is no slouch in performance; It enhances AI capabilities with up to 80% faster performance for large language models (LLM) and 35% greater power efficiency for AI tasks. Oppo and MediaTek have collaborated to integrate Google Gemini Nano language intelligence into Magic Compose, which provides context-aware answers in multiple tones like Excited, Chill, Lyrical, and even Shakespeare. On the connectivity side, AI LinkBoost and MediaTek Xtra Range™ 3.0 deliver better Wi-Fi coverage and a seamless, interruption-free online experience.
Overall, the Dimensity 9400 increases CPU performance by 35%, GPU performance by 41%, and reduces power consumption by 40%, making the Find X8 series powerful and energy-efficient, perfect for users who Those who demand top performance without compromising on battery life.
If you had to highlight one USP of the new series, what would it be and why?
OPPO has teamed up with the best in the business, MediaTek, Google, Hasselblad and Dolby Vision to create a smartphone that offers the best of everything.
Our collaboration with MediaTek brings the powerful Dimensity 9400 chipset, while Google Gemini enhances AI features for smarter and more personalized user experiences. We’ve integrated Hasselblad imaging for professional-level photography, giving users a camera experience that’s second to none. And with Dolby Vision, the display quality is stunning, delivering vivid colors and contrast for an immersive experience.
OPPO’s own Hypertone Image Engine further optimizes camera performance for better, more accurate photo quality. All this, combined with our deep partnerships, ensures that the OPPO Find X8 series delivers a truly world-class smartphone experience, designed to meet the evolving needs of modern users. That’s why Oppo can bring the best of all these technologies by integrating them into one incredible device.
The Find X series is positioned as a premium product in the market. What strategies does Oppo employ to reach potential customers and differentiate the Find X from other flagship devices in a crowded market? How does Oppo decide which new technologies to integrate into the series?
Oppo India has consistently worked on making its devices accessible to users across the country. We have one of the largest service-center networks covering 25000 pin codes across India. Our online Oppo Store, and strong partnerships with online stores and retail chains ensure that our devices reach the hands of every consumer who needs them.
As mentioned, every detail in the Find X8 reflects Oppo’s user-first philosophy. Its silicon-carbon battery, quad main camera system and a rich suite of AI features in productivity and photography. Oppo has also included technology like 2160PWM in the Find
OPPO is constantly innovating in the smartphone industry. How do you see the future of the Find X series in the next 3-5 years?
The Find Over the next 3-5 years, we see it leading the way with cutting-edge technologies, ensuring that it will continue to symbolize OPPO’s commitment to delivering the best flagship smartphones to consumers around the world.
img(data-m=”true”) { display: none; Visibility:Hidden!Important; height:0px; ,
The post Oppo’s Savio D’Souza talking about the Find X8 series and the brand’s strategy for India appeared first on TrakinTech News
