The Indian PC market saw an increase of 3.8 percent year after 2024 in which players like Dell, HP, Lenovo and others sent 14.4 million units. With such an increase, the laptop market is extremely dynamic, in which the brands offer compelling options at all price points. If you want a thin and light laptop for work or gaming powerhouse, it is all in the market. To deeply understand this industry, we surveyed more than 3,000 respondents before they evaluate the preference of our laptop brand, their purchase journey, and a laptop. In the final survey report, we found that Dell had a high -brand loyalty and preference among laptop brands in India. Here analysis has been analyzed for you to analyze.
Dale holds the second largest ownership shares
- According to the survey report, HP is 23.3 percent for the highest laptop ownership shares, followed by Dell 17.9 percent.
- Despite the lack of market share from last year’s laptop survey report, Dell continues to complete a large user base.
- The followers behind HP and Dell are with 16.7 percent and 15.4 percent stake respectively.
Dale is one of the most favorite laptop brands
- Dell survey is the fourth most preferred laptop brand among participants, which means that people are more likely to buy a machine from Dale than Apple, which may be the brand’s reliable hardware and after sale after the sale.
- Although HP takes a overall lead in this department, Apple sits down from Dell in terms of brand preference with a stake of 11.7 percent.
Dale is one of the top two brands for high brand loyalty
- With a percentage stake of 65.5 percent, Dell has the second largest brand loyalty for its laptop.
- It appears that the current Dale users are satisfied with their purchase and have a high brand loyalty at the point that they are ready to live with the brand for their next laptop.
- Ranking is apple just above the del, with a priority rate of 68.2 percent in survey participants.
HP and Lenovo users are highly likely to switch to Dell laptops
- On analyzing the survey report, it can be seen that 17 percent of the owners of HP laptops are ready to shift to Dell for their next laptop purchase.
- Then, 11.6 percent of the survey respondents are Lenovo laptop users who could jump the ship to Dell when purchased a new laptop.
- 7.3 percent of the Apple Macbook owners are also ready to shift to Dell.
The Post Dale enjoys the loyalty of high brand from its customers: Laptop Buyer Insights Survey 2025 first appeared on TrakinTech News
https://www. TrakinTech Newshub/dell-high-brand-loyalty-laptop-buyer-insights-survey-2025/
