On us 91mobiles Just concluded our annual smartphone buyers Insights Survey, in which we got to understand the smartphone -owned patterns, buyer preferences, their behavior, experience experience and more. A brand exclusively displayed high growth numbers – nothing (established in 2018), which has been active in launching phones and audio devices in price limits. With more than 15,000 participants, the survey report highlights some interesting insight into the performance of nothing in the last one year. Check it – Investigate:
Nothing sees an increase in ownership share of 300 percent
- Per 91mobilesThe survey report, the ownership of nothing between survey respondents increased from 0.8 percent to 3.2 percent in the last 12 months, indicating an increase of 300 percent.
- The company launched several smartphones under Rs 30,000 in 2024, such as nothing phone (2A), phone (2A) plus, and CMF Phone 1, which may have contributed significantly to its ownership growth.
Nothing can grow up to 2.6 percent when users upgrade the next.
- Asked about the respondents about their favorite smartphone brand, the surveyors did not have a top pick of 5.8 percent, indicating an increase of 2.6 percent from the previous year.
- It does not create the fourth most preferred brand behind Samsung, Apple and Eku.
- Nothing The increasing preference for smartphones can be attributed to the increasing interest in OS, which is clean and comfortable. Development can also be attributed to standout phone designs from the brand.
- Talking about preference, the CMF Phone 2 Pro By Nothing was launched on 28 April, and it is already the ninth most discovered smartphone on 91mobiles for April Rs 10,000 to Rs 20,000.
Q1 In 2025, the fastest growing brand was nothing
- As Q1 2025 Report of Counterpoint ResearchNothing was recorded at 156 percent of the growth rate of one year-on-year (YOY), making it the fastest growing smartphone brand in the first quarter of 2025.
- Similarly, smartphone market share report for 2024 released by Counter -protest research In January 2025, 577 percent of the year-to-year (YOY) increase for nothing, be courtesy of the phone (2A) series and CMF Phone 1.
Products portfolio of nothing can include several devices in 2025
- Nothing has already released a bunch of phone and audio products in 2025, with the phone (3A) and the phone (3A) Pro – the first set of the phone respectively, which has nothing for telephoto and periscope cameras, CMF Phone 2 Pro with Triple Rear cameras with 2x optical zoom 2A with Rs 20,000 with triple rear cameras
- After not launching the successor of his current flagship in 2024, the phone (2), the company’s CEO, Carl Pei has confirmed that nothing will be launched by the phone (3) Q3 2025, ie between July and September. It will cost around 800 pounds (about 90,000 rupees) and packPremium material‘Proud’Major demonstration upgrades,
- In addition to the flagship phone (3), we can see more product launch than sub-brand, CMF this year. On the software front, anything users and enthusiasts can eagerly wait for the release of OS4.
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