On the Galaxy S25 series, we are providing end-to-end AI capabilities: Samsung’s TM ROH

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On the Galaxy S25 series, we are providing end-to-end AI capabilities: Samsung's TM ROH

Featured TM Roh Samsung

Samsung is again flexing its AI muscles with the launch of the new Galaxy S25 series of smartphones. San Jose, The Trio, was unplaced at the recently concluded unpacked event, which includes Galaxy S25+ and Galaxy S25 Ultra, represents very good Samsung in the smartphone segment. And living on it, the S25 series not only enhances hardware, but also doubles software and AI features. On the edge of the global unpacked event, 91mobiles got a chance to interact with other members of the Indian tech media contingent, Chairman of MX Division and head TM ROH in Samsung Electronics, and talk about everything on S25 and AI. There are some parts of the roundateable here.

TM Roh Samsung

Pave the way for an app-less user interface on smartphones on AI …

On smartphones, user experience is largely based on interfaces, applications and touch. But starting with the Galaxy S24 in the Mobile AI era, the goal we are targeting is to provide an easy, spontaneous and natural interface that is more like human-to-human interaction. Therefore in mobile AI, the main user experience will be based on AI agents and multi-modalities. After saying this, I do not believe that AI agent and multi-travel will be the only experience offered by AI phone, so I am confident that they will be the main method of interface. At the same time, we always have a smartphone – application and touch interface – what happens on.

Google’s role and co-existence with Gemini within Galaxy AI…

Samsung is to provide mobile strategy and philosophy abilities and services that market and customers want. And to support this philosophy, we also have the principle of open cooperation, where we work closely with our strategic partners. This means that we will not only offer our own techniques and abilities, but also offer partners’ technologies and capabilities to provide the best solution, which is also the most customized service for customers.

As part of our hybrid AI strategy, not only our own LLM and LVM and other AI solutions, but also LLM, LVMs will also be added to the market and customers to provide the best available solutions. And from that point of view, we will continue to develop our technology and strengthen our partnership with our strategic partners in parallel.

On Samsung’s goals when it comes to balanceing stability with AI …

In Samsung Mobile, what we want to do is to lead the mobile AI era while trying to popularize mobile AI so that more users can use mobile AI with better experience and purpose. That is one thing.

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At the same time, we also announced that we would have equal importance on stability. Therefore, for example, I have just mentioned Hybrid AI, where on-device AI will be an important column. Now, compared to the cloud-based AI, on-device AI will consume very low power on the AI ​​server. This is why we are giving such emphasis on hybrid AI. In other words, the hybrid AI-on-device is with the increasing importance of AI-only for safety and privacy, but also because it will consume low power, and by doing so, we will contribute to stability.

On S25 series features that have been refined on the basis of response from Indian customers …

India is important for Samsung because you have such a young population, and also because you are so mobile-lover, the use of mobile is more than the global average, and the acceptance and openness for new new technologies is much higher.

Samsung Galaxy AI to support more Indian languages on S25 series


We have the biggest research presence in India in the same country. We have the largest human resources and other resources in Noida and Bangalore, and therefore in these research centers in Noida and Bangalore, we are also developed for Galaxy AI and also for other galaxy products. Research centers in India not only deal with the localization of characteristics, but they also work on the engine and platform core which are very important for our global products, make a big contribution in developing and upgrading them, and with They also develop. Features based on local languages ​​including Hindi are also being done in these research centers.

For the Galaxy S24, one of the languages ​​supported was Hindi. In the Galaxy S25, this time, from the beginning of the launch, Google will be provided in Live Korean, English and Hindi. Therefore, we are starting with these three languages ​​for Galaxy S25 Gemini Live, and then we will also expand to other languages.

Ensure on Samsung that users’ sensitive data is private, safe and safe …

We feel that privacy comes first and it is extremely important. This is why we have embedded our privacy-first policy in product and our various abilities. For AI-related data and information being used on clouds, we will ensure that they will not be used for training and advertising purposes, which means that it will be strictly limited and used for personal purposes. We will also ensure that many more tasks can only be processed on-device, so that concerns about privacy and security can be reduced. For consumers, we will make customers very clear about what is on the device and what is on the cloud, so that they can also choose.

On the characteristics that will be exclusive to the Galaxy S25 series, given that a UI 7 update will also come on the old Samsung phone, and the Gemini live features of Google will be available for the pixel phone …

Due to the difference in hardware specifications for S25 and older models, AI features that are particularly based on S25 hardware will be limited on S24 and S23 despite upgrade with a UI 7. This means that some features will be limited for example on S24 and S23, even upgrade with a UI 7.

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In addition, for equal reasons, many solutions being provided by our partners that are being provided through the S25, will again be limited to the existing models. About the characteristics that are exclusive to the S25, of course, Samsung will be ownership technologies, and it will only be available to us. And also what you have seen in an unpacked event on Galaxy AI this time, such as being provided by Google. Now cross-app actions will be available, and in this case, it will be connected. In other words, Google’s services will also be associated with Samsung’s original apps. In addition, individual data will be a high level of privatization using such techniques as engines and also for Gemini and Gemini. So this means that even if they are available, even if similar characteristics are available on pixels or other Android phones, the features you will be able to enjoy on the Galaxy S25 will be very differentiated.

Killer apps that can galvanize to adopt AI phone …

What we have seen with the adoption of AI abilities on the smartphone is that the AI ​​technology will be applied to individual applications, which means that it will upgrade the performance or characteristics of each application. Perhaps that’s why the use of AI or pickup is still limited. But then, what we have done with S25 is overall to convert the AI ​​technology into AI agent, which offers multi-models and offers high levels of privatization. So in other words, the use of AI has been limited to the previous smartphone, but with S25, what we are providing these phones to use these phones to make AI capabilities easier and more comfortable from the end to the end. Is. So it represents a success in AI technology and also implementing AI on the phone. And I believe it, and in itself, the killer will apply.

Disclosure: 91Mobiles participated in the global unpaced event in San Jose at Samsung India invitation

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