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Zomato was reportedly charging extra on veg mode orders; Canceled after CEO called it ‘stupid’

January 21, 2025

Zomato is reportedly charging on pure vegetarian orders placed after enabling the ‘Veg Mode’ feature on its app. The move has not gone unnoticed by users who have criticized the company for the move. In one such case, a Bengaluru man wrote a long post on LinkedIn criticizing the platform for charging extra on vegetarian food orders.

Zomato CEO apologizes for ‘wage-mode enablement fee’

Rohit Rajan of Bengaluru criticized Zomato in his post. To collect ‘luxury tax’ When ordering vegetarian food.
“Zomato’s latest masterstroke – the introduction of “additional charges” for the vegan-enabled fleet – has officially converted us to a premium membership plan,” he wrote in a post on the forum. ‘Being vegan is now a luxury tax.’ ‘.

His post was seen by Zomato CEO Deepinder Goyal, who was unaware of the additional charges and called it ‘stupid’, promising to remove it immediately.
“This is absolutely foolish on our part. I am very sorry for this. This charge will be removed today itself,” Goyal wrote in a comment on Ranjan’s post.
Goyal’s response was appreciated by netizens and praised the founder for his quick response.

Zomato introduces ‘Pure-Veg Fleet’ and ‘Pure-Veg Mode’

Recall that Zomato was the first to introduce Pure-vegetarian fleet and pure-vegetarian mode in India in March last year with its app for customers who follow a strictly vegetarian diet.
The facility included green delivery boxes as well as delivery of food from ‘pure-vegetarian restaurants’, among other things.
However, the feature sparked massive controversy, leading the company to remove some of the features it offered as part of its ‘pure-vegan fleet’.
A day after the feature was implemented, Goyal shared a post on will be removed. Green colour.
He wrote in his post, “This means that the fleet meant for vegetarian orders will not be recognized on the ground (but will be shown on the app) that your vegetarian orders will be served only by the vegetarian fleet.”

It is worth noting that Zomato had introduced a dedicated mode and fleet for vegetarian food, but the company did not levy any additional charges on such orders at that time.