Ford Electric Vehicle Sales Surge Despite Overall Dip in November

Prathamesh
3 Min Read

Ford Electric Vehicle Sales: In a remarkable turn of events, Ford Motor Company has witnessed a significant surge in its electric vehicle (EV) sales in November, even as the overall vehicle sales experienced a decline. 

The American automaker reported that its EV sales climbed by an impressive 103% compared to the same period last year, marking a notable achievement for the company’s electrification strategy

The sales figures released by Ford indicate a total of 6,255 EV units sold in November, accounting for 4.3% of the company’s total vehicle sales for the month.

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Here’s a breakdown of Ford EV sales in November 2023:

  • Total EV: 6,831 units
  • F-150 Lightning: 3,706 units
  • Mustang Mach-E: 2,732 units
  • Other EV: 393 units

This growth is primarily attributed to the popularity of Ford’s F-150 Lightning, which has become America’s best-selling electric truck, with sales totaling 2,062 units in November alone. Since its launch at the end of May, the F-150 Lightning has sold a total of 13,258 trucks.

Ford Electric Vehicle
Ford Electric Vehicle Sales Surge Despite Overall Dip in November 5

Furthermore, the Ford E-Transit continues to dominate the commercial EV industry, boasting an 80% market share. In November, Ford Pro sold 654 E-Transits, contributing to a year-to-date total of 5,811 units. The Mustang Mach-E also showed a positive trend with a 14.6% increase over the previous year, with sales of 3,539 units

Despite the success in the EV segment, Ford’s total U.S. sales in November 2022 saw a decrease of 7.8% year-on-year, with 146,364 units sold. Retail sales were down by 15.8% compared to November 2021.  Truck sales dipped slightly by 1.2% to 82,210 units, while SUV sales dropped by 15% to 61,889 units.

Ford Electric Vehicle
Ford Electric Vehicle Sales Surge Despite Overall Dip in November 6

Ford commitment to electrification and the growing consumer interest in EVs are evident in these figures. The company’s share of the electric vehicle segment expanded by about 2 percentage points in November over the previous year, standing at 8.6% share for the month. With more than 60% of Ford’s electric vehicles conquesting from competitor vehicles this year, it’s clear that Ford is making significant strides in the EV market.

Ford Electric Vehicle
Ford Electric Vehicle Sales Surge Despite Overall Dip in November 7

As the automotive industry continues to shift towards sustainable transportation, Ford’s progress in the EV sector positions the company as a key player in the future of mobility. The increase in EV sales is a promising sign for Ford’s strategy, even as it navigates the challenges of a dynamic market landscape.

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